There are a ton of WordPress themes available today. Some free, others paid, but finding one to help you accomplish your specific business goals can be a challenge.
In today’s episode, Thomas will break down a list of specific things to look for when purchasing a pre-built WordPress theme or having one custom-developed.
The main points we’ll cover:
- A quick note on “multi-purpose” WordPress themes
- Choosing between a “pre-built” WordPress theme and custom development
- What is a “child theme?”
- Specific business features/functionality:
- Email list-building tools, integration, and placement
- Prominent call to action
- Clean, simple, logical navigation
- Efficient content creation, management, and organization—no “post-type creep”
- Simple customization (for pre-built themes)
- Post formats (not post types)
- Minimal “page-builders” or bulky frameworks
- Responsive (totally mobile friendly)
- Links to social networks, contact information, and other essential info
Today’s Notable Tool
WordPress Theme Checklist: a totally free, nifty little PDF checklist you can download and reference as you’re theme shopping or working with a developer to have one developed.
To grab this nifty little resource, simply enter your first name and Email address below (unsubscribe anytime!):
Links and Resources
For your reference, here are a collection of sites/themes Thomas has recently developed:
Get Our Free Toolbox PDF
This brief, super-useful PDF highlights a number of useful WordPress plugins and resources we recommend to anyone running a WordPress website. To get it for free, simply enter your first name and Email below.